About us
theSweeten.com connects New Yorkers with renovation dreams and improvement plans to dedicated Architects, Contractors, and Interior Designers, matching people and their unique projects with NYC's best firms.
Facts
Founder & CEO
Jean Brownhill Lauer was inspired to develop theSweeten while renovating her own home in New York. Trained as an architect at The Cooper Union, Jean perfected theSweeten business model after spending 2011-12 merging her passion for architecture and web technologies as a Loeb Fellow at Harvard University's Graduate School of Design.
HQ:
New York, NY
Birthdate:
June 28, 2011
Name:
/'THëswëtn/: noun the tool used in the process of making one's home exactly the way one wants it. Derived from the adage "home sweet home."
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Latest Press Releases
August 1st, 2012
Popular Articles
May 23, 2013
August 23, 2012
New York Magazine
March 5th, 2012
DailyCandy
July 5th, 2011
Brooklyn Based
June 4th, 2012
Brownstoner
April 5th, 2012
theSweeten in the News
DailyCandy
May 25th, 2012
Brooklyn Based
June 3rd, 2011
Brooklyn Based
April 4th, 2011
Reading My Tea Leaves
July 20th, 2011
Décor Musings
May 30th, 2011
HGTV.com
September 24th, 2010
Cupcakes Take the Cake
April 30th, 2010
Zarin Fabrics
April 29th, 2010
Raenovate
April 23rd, 2010
Reclaimed Home
April 20th, 2010